You can sync your Google and ShootQ calendars so that events on one calendar will appear on the other. You can sync it one way (ShootQ events appearing in Google) or the other way (Google events appearing in ShootQ). Or you can sync both ways.
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To have items from your ShootQ calendar appear on your Google calendar, navigate to Settings > Calendar & Email.

Then click the "New Calendar Feed" button. This will open up a pop-up modal to configure your feed.

First, give your feed a name so that you can identify it later.

Secondly, set how far back you would like the feed to go. 

For instance, if the current day is January 1, 2018 and I set the feed for events in the past 1 year, only events from the previous year (2017) and all future events will appear in Google. 

The feed will always show events from a year back from the current date. So, in my example, on June 1, 2018 my Google calendar will display all events from June 1, 2017 to the current day (and, of course, it will show events that are scheduled in the future, too). Each events older than a year will disappear from the Google calendar.

This feature is helpful if you have a lot of data in your calendar feed and just want to limit it to a certain time frame. You always edit these settings at a later point.

Next, determine what Events will appear in the feed. For example, if select all of these Events, they will all appear on the Google calendar.

Moreover, you create feeds based on who is assigned to a job under Personnel filters. In the example below, I'm creating a feed just for the jobs assigned to Stan Ford.

You can also create a calendar feed based on just booked events, leads, and standalone events (events without a job).

Other Personal Calendars can also be added to the feed. For instance, if you have an Apple calendar feeding into ShootQ, you can also have those events show up in Google, too.

When you've chosen what types of filters will be used for your calendar feed, click the "Save" button. A feed URL is created.

Copy the link and then open your Google calendar. Under the Other Calendars section, click the arrow icon and select "Add By URL". Then paste the copied link into the URL field. Click 'Add Calendar'.

Now whenever your ShootQ calendar is updated, your Google calendar will  also update as well. NOTE: Google only updates their calendars a few times a day so the changes will not be reflected immediately.

You can create multiple calendar feeds with different filters if necessary.
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You can also have events from your Google calendar appear in ShootQ. To do so, navigate to Settings > Calendar & Email and click the "Google Calendar" button.

Type the email address of the gmail account associated with your Google calendar.

Then sign into Google.

You'll need to allow ShootQ to view your Google calendars.

Then you will see a list of your Google calendars. Choose which ones you would like to appear in ShootQ. In the example below, I'll choose my Personal Calendar and Work calendar in Google.

After saving you now have your calendar connected. You can always connect or disconnect a calendar. If necessary you can also edit the color (how the events will appear on the ShootQ calendar) or the name.

Whenever you update your Google calendar, those events will also appear in ShootQ.