You can sync your Apple and ShootQ calendars so that events on one calendar will appear on the other. You can sync it one way (ShootQ events appearing in Apple Cal) or the other way (Apple events appearing in ShootQ). Or you can sync it both ways.

To have items from your ShootQ calendar appear on your Apple calendar, navigate to Settings > Calendar & Email.

Then click the "New Calendar Feed" button. This will open up a pop-up modal to configure your feed.

First, give your feed a name so that you can identify it later.

Secondly, set how far back you would like the feed to go. 

For instance, if the current day is January 1, 2018 and I set the feed for events in the past 1 year, only events from the previous year (2017) and all future events will appear in Google. 

The feed will always show events from a year back from the current date. So, in my example, on June 1, 2018 my Apple calendar will display all events from June 1, 2017 to the current day (and, of course, it will show events that are scheduled in the future, too). Each event older than a year will disappear from the Apple calendar.

This feature is helpful if you have a lot of data in your calendar feed and just want to limit it to a certain time frame. You always edit these settings at a later point.

Next, determine what Events will appear in the feed. For example, if select all of these Events, they will all appear on the Apple calendar.

Moreover, you create feeds based on who is assigned to a job under Personnel filters. In the example below, I'm creating a feed just for the jobs assigned to Stan Ford.

You can also create a calendar feed based on just booked events, leads, and standalone events (events without a job).

Other Personal Calendars can also be added to the feed. For instance, if you have an Outlook calendar feeding into ShootQ, you can also have those events show up in Apple, too.

When you've chosen what types of filters will be used for your calendar feed, click the "Save" button. A feed URL is created.

Copy the link and open your Apple calendar. Click File > New Calendar Subscription. Paste the link into the window that pops up and click the "Subscribe" button.

If necessary, modify the calendar settings. For example, you can change the calendar name and color. The location allows you to set where the items on your calendar will be visible. Syncing to "iCloud" will push the events/shoots to the cloud. Choosing "On This MAC" will make those items appear only in your Calendar app on your MAC. If iCloud is not an option, you can enable it in your computer's System Preferences. The auto-refresh rate determines the rate at which your Apple calendar will update with new shoot/event info from ShootQ. You should probably set it to Every 5 minutes to get the fastest updates.

After clicking 'OK', the events from the subscribed feed will appear on your Apple Calendar. When the ShootQ calendar updates, it will update in the Apple calendar as well. This subscription feed is Read-Only which means you would need to edit the info in ShootQ; you can't update it directly on the Apple calendar.
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You can also have the items on your Apple Calendar appear on your ShootQ calendar. First, find your calendar's URL by hovering over the calendar and clicking the Share icon. Check the Public Calendar box. Then copy the Calendar URL. Click 'Done'.

In the ShootQ Calendar Settings, click the "Connect A Personal Calendar" button. A modal pops up. Give your calendar a name. Paste the Apple calendar URL into the appropriate field. Then choose a color for your calendar.

After saving your calendar feed will appear in the Personal Calendars section. You can always edit the feed to adjust the name, url, or color. You can also disconnect it if necessary.

The events from that calendar will now appear on the ShootQ calendar. Whenever you update your Apple calendar, it will update your ShootQ calendar, too. You can also feed multiple calendars into ShootQ if necessary (i.e. Work, Home, etc).